The "SUBARU NEW LEGACY Projection Installation" was an innovative approach to the Subaru Legacy and its appeal, a technology installation that received great acclaim from Subaru clients. Created for the Chicago Auto Show, the projection installation creates a virtual reality environment by projecting onto three screens, providing an immersive, experiential experience in a futuristic world. The Subaru Legacy is Subaru Motor Corporation's mid-size sedan, a high-performance vehicle that combines cutting-edge technology and design. The Subaru New Legacy Projection Installation, created from a unique perspective to maximize its appeal, left a strong impression on viewers. Creative Director Nobumichi Asai is known for his impressive work using computer graphics and technology. His work has garnered significant national and international attention and has won numerous awards.
「SUBARU NEW LEGACY Projection Installation」は、スバルレガシーとその魅力を引き出すために革新的なアプローチで表現されたテクノロジーインスタレーション。シカゴモーターショーのために作られたこのプロジェクションインスタレーションは、三面のスクリーンにプロジェクションすることで、バーチャルリアリティーの環境を生み出し、未来世界に没入したかのような体感的な体験を提供します。スバルレガシーは、スバル自動車が誇るミッドサイズセダンで、最先端の技術とデザインが融合した高性能な車です。その魅力を最大限に引き出すため独自の視点で作り上げた「SUBARU NEW LEGACY Projection Installation」は、観る者の心に強烈な印象を残しました。
Client
SUBARU
Staff
Executive Producer :Masahiko Kato
Producer :Noya Sugawara + Katsuhiro Ueno
Creative Director & Technical Director :Nobumichi Asai
Director :Yuji Hariu
Director :Yuji Hariu
